Elev8 Supplies
Overview
Elev8 Supplies is a collectibles accessories company specializing in products designed to protect and display trading cards. During my time with the company, I worked across both print and digital media to strengthen the brand's visual identity and began to improve their online presence. My responsibilities included packaging design, product photography, the redesign of the company's Shopify storefront, and additional physical branding materials.
Role
As the primary designer on these projects, I was responsible for:
The Challenge
The existing packaging and website lacked visual consistency and did not fully showcase the quality of the products. With an expanding product catalog, the company needed a cohesive brand experience that would make products easily identifiable while creating a more polished and engaging online shopping experience.
The challenge was to develop a unified visual language that could be applied across physical packaging, e-commerce photography, and the Shopify website while remaining flexible enough to accomodate new products as the business continued to grow.
Original Packaging
Redesigned Package Prototype
The Process and Tools
Package Design - Slab Defender
The packaging redesign for the Slab Defenders product line focused on creating a cohesive and scalable visual system that could support ten color variants while improving brand consistency and shelf appeal.
Concept Development
During the early stages of the project, I explored multiple creative directions to define the visual identity of the packaging. These concepts tested different approaches to typography, color usage, layout structure, product angles, and brand positioning.
The goal of this phase was to identify a design direction that balanced strong visual impact with clear product differentiation across multiple variants.
Concept 1
Concept 2
Concept 3
These early concepts helped refine the overall direction by highlighting what worked visually and what needed improvement in terms of readability, hierarchy, and brand cohesion.
Iteration and Refinement
Following feedback and internal review, the selected concept was refined through multiple iterations. Adjustments were made to improve consistency across the product line, enhance visual hierarchy, and strengthen the overall branding system.
This phase focused on simplifying the design approach while ensuring each color variant remained distinct and easily identifiable in both the store and warehouse.
Final Package
The final outcome was a fully developed package design for all ten Slab Defender color variants. Each box was designed as part of a unified visual identity while maintaining enough variation to distinguish individual products.
The final designs prioritized clarity, modern aesthetics, and strong shelf presence, resulting in a cohesive product line that elevated the overall brand presentation.
A look at the design of all 10 Slab Defender colors for the PSA line.
Additional Product Designs
Fully completed box design for new product.
A look at the insert design for the new True Color product line (3 of 14 total variants).
Product Photography
Each product was photographed to produce clean, high-quality images suitable for e-commerce. The goal was to create consistent lighting, composition, and presentation throughout the product catalog, ensuring customers could clearly view product details.
A few examples of product images taken for the Shopify storefront.
Shopify Website
To complement the updated product packaging, I redesigned the Elev8 Supplies Shopify storefront to create a more modern, visually engaging, and user-friendly online shopping experience. The redesign focused on presenting products more effectively while maintaining a consistent brand identity across the website.
Homepage
The homepage was redesigned to establish a strong first impression through custom hero banners, updated branding, and a cleaner visual hierarchy. The layout was reorganized to better highlight each product line, improve navigation, and guide visitors to key areas of the store.
Product Pages
Each product page was updated to improve the presentation of product information through consistent layouts, high-quality product photography, and supporting graphics. Additional visual assets were created to highlight product features and provide customers with a clearer understanding of the products before purchase.
Examples of additional visual assets designed for the updated Shopify storefront.
Navigation
The site's navigation was restructured to create a more intuitive browsing experience. Dropdown menus were redesigned to improve organization, making it easier for customers to explore product categories and locate information quickly.
Final Result
The redesigned Shopify storefront provided Elev8 Supplies with a cohesive digital experience that aligned with the updated product packaging and branding. By combining custom graphics, professional product photography, and improved page layouts, the website presented the company's products in a more polished and engaging way while creating a seamless shopping experience for customers.
Additional Branding Assets
Beyond packaging and e-commerce design, I created supporting brand materials for use in both retail and trade show environments. These assets were designed to maintain a consistent visual identity while increasing brand visibility across multiple customer touchpoints.
Trade Show Tablecloth
To strengthen the company's presence at trade shows, I designed a custom branded tablecloth that reflected the Elev8 Supplies visual identity. The design incorporated the company's branding and product imagery to create a professional display that attracted attention and reinforced brand recognition.
Retail Display Sign
I also designed a custom retail display sign for a local store carrying Elev8 Supplies products. The sign was created to showcase the brand within a retail environment, helping customers easily identify the product line while maintaining consistency with the company's overall branding.
The Final Outcome
The completed work established a cohesive brand identity across both print and digital platforms, creating a consistent experience for customers at every touchpoint. From redesigned product packaging and professional product photography to the Shopify storefront and supporting marketing materials, each asset was developed to reinforce the Elev8 Supplies brand. Additional branding applications, including trade show displays and retail signage, further extended this visual identity into physical environments. Together, these deliverables strengthened product presentation, improved the online shopping experience, and created a unified brand presence that reflected the quality and professionalism of Elev8 Supplies.