Katie Wilson Realtor

Overview

Katie Wilson Realtor was a local realtor, who wanted to develop her own brand to increase her number of clients. As part of a freelance and capstone project, I developed a complete brand identity system to establish a cohesive and recognizable presence across both print and digital platforms.

The project included logo development, brand guidelines, business stationary, marketing collateral, and social media assets, all designed around the client's request for a modern and floral visual identity.    

Role

I was responsible for the complete creative development of the brand identity and supporting marketing materials. The specific roles included: 

Logo design and concept development

Development of branding kit and style guide.

Designing several social media templates.

Development of personalized animated gifs (social media stickers) 

The Challenge

The client wanted a visual identity that reflected the professionalism and creativity of their realtor business while maintaining a clean and modern aesthetic. The challenge was to create a flexible branding system that could be applied consistently across print materials, digital platforms, and future marketing efforts while remaining visually timeless.

The Process and Tools

Logo Development

The project began with the exploration of several logo concepts designed around simplicity, versatility, and strong brand recognition.

Multiple concepts were developed and refined to explore different approaches to typography, iconography, and overall brand personality. Through an iterative process, the final direction was selected and refined into a cohesive identity that aligned with the client's vision.

Final Logo

After discussing the options with the client, a final logo was designed and selected. The selected logo was designed to function effectively across a variety of applications, from printed marketing materials to digital platforms and social media.

Branding Kit

To ensure consistency across all customer touchpoints, I developed a complete branding kit outlining the core visual elements of the brand, including logo, typography, and color palette.

The branding kit provided a foundation for future marketing materials and established clear, easy to read guidelines for maintaining a cohesive visual identity.

Marketing Materials

I applied the visual identity across a variety of print marketing materials to support Katie Wilson Realtor's professional presence and client-facing communications. Each piece incorporated the established branding elements to create a consistent look across print and digital materials, while adapting the design to suit the purpose and format of each piece.  

Social Media Templates

To extend the brand into social media, I developed a collection of reusable Canva templates designed to maintain visual consistency across different types of real estate content. The templates provided a professional framework for property promotions, announcements, and other social media communications.   

The templates were created in multiple formats for several social media platforms, including Facebook, Instagram, and Instagram stories.

Social Media Stickers/GIFs

I also created animated GIF stickers designed to complement to brand's social media presence. These assets extended the visual identity beyond static graphics and provided additional branding elements for use in digital content.